Launched in 1956, the Rolex Day-Date President has remained as the brand’s signature status watch. Exclusively crafted in precious metals, few luxury watches come close to the prestige, excellence, and timelessness of the Rolex President. When Rolex introduced the Day-Date, it was the first watch include the day of the week written in full at 12 o’clock along with the date window at 3 o’clock. Another hallmark of the Rolex Day-Date is its band, officially named the President bracelet. Characterized by its semi-circular links, the President bracelet is almost as famous as the timepiece itself.